Wednesday, September 26, 2012

The Guerilla in the room

Advertising is all a round us so much so that we don't always pay attention to what we are looking at, and how it is effecting us; that is why I decide to focus this post on "guerilla marketing". First let me give a bit of an explanation of what "guerilla marketing" is: the origin of the term comes from  guerilla warfare, ( a way of warfare in which irregular combat uses the element of surprise to strike a target, and withdraw quickly). Guerilla marketing using low-cost unconventional means to get consumers attention, cause a sensation and linger in the subconsciousness of people for a long time. Here are some of my favorite example of guerilla marketing:


This ad is for Golds gym.

German ad from ZDF. The slogan is “Erotic movies without interruption.”


An ad for Mr. Clean.


Ad for Old Timer Restaurant.


Ad for Feed SA (South Africa) 


Ad for ESPN


Ad for Jobs in Town a job recruiting company in Berlin.





Posted by at

2 comments:

  1. tringelSeptember 27, 2012 at 4:46 AM

    I love these! I have some of them saved to my ipod. I think they are so clever! Have you seen some of the shopping bag ones? There are quite a few. Here are links to some if you want to check them out.

    http://en.paperblog.com/clever-and-creative-shopping-bag-designs-13118/

    http://landscapeishankin.blogspot.com/2010/11/creative-bag-advertisements.html

    ReplyDelete
  2. UnknownSeptember 27, 2012 at 9:56 AM

    I love the shopping bags, thank you for sharing. All for them are so very clever!

    ReplyDelete

Subscribe to: Post Comments (Atom)