When I was in Ireland studying photography I saw a very provocative commercial about wearing a seat belt. It has been along time ago since I first saw it but it is still very vivid in my mind. The haunting voice over saying "This is Mike, today he is going to hit his girlfriend so hard she is going to end up with permanent brain damage." over the image of a attractive young couple kissing. It makes you think this is a PSA about violent against women. But then the couple gets into a car and shortly after they drive off the car is hit. Mike begins to bounce around the cabin of the car hitting all the passengers and his girlfriend. At the end of the commercial the cop on the scene says into his walkie-talkie "3 dead in this vehicle, the girl is critical. They say the guy without the seat-belt did the damage."
When I first say this PSA I was blown away. They are showing both cause and effect. If you don't wear a seat-beat you will cause harm to more then just yourself, and the effect will be damage to those you love.
Needless to say I wear a seat belt every time I get into a car.
Fasten your seatbelt. It's a good thing. I was thinking about that one as a potential topic.
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